Business Networking
Business Networking Tips
Business networking is not for the faint-hearted!
When you attend a business networking event the idea is to make contact with the other people and to look for potential business relationships.
When there are 50 people at a business networking event there are 2,500 potential direct contacts. And thousands more through the extended network as each person there knows a number of other people who are not at the event.
So to sit in a corner, expecting the others to make contact with you, or even worse, hoping they won't see you really defeats the purpose, doesn't it?
Therefor, to get value from a business networking event:
What is business networking?
Business networking, as opposed to network marketing, is the active seeking and cultivation of business contacts to create a mutually beneficial WIN-WIN relationship.
The old cliche :"It's not what you know, but who you know" has never been truer. Business networking is about developing the Who-You-Know's.
Business networking events take many forms:
- Networking lunches or breakfasts
- Formal, structured events
- Informal events
- Leads cells and swap meets